Scenario 3.2 Use the Following to Answer the Questions

question 45

Multiple Choice

Scenario 3.2
Use the following to answer the questions.
Clayton Homes,a mobile home manufacturer since 1934,introduced its new iHome in 2009.The iHome is one of the first of its kind,designed as an updated,modern version of the modular home,offered as a base home plus add-ons known as "pods." The base home is a one-bedroom,one-bath 734-square foot version at a price of around $80,000.There is also a 1,000 square-foot version for around $100,000.All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site.The homes offer galvanized metal roofing,corrugated steel siding,VOC-free paints,and a "butterfly" roof that collects rainwater.The iHome uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels,tankless water heaters,and low-flow faucets.In addition,it comes with bamboo flooring,a renewable resource.The modular,pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste.Due to the "green effects" of the iHome,the state governments have given it a tax abatement for any sales taxes.
-Refer to Scenario 3.2.
The new Clayton Homes iHome product is a reflection of the company's attention to ____ in developing its strategy.

• A)marketing research analysis
• B)self-regulatory analysis
• C)consumer behavior analysis.
• D)marketing information processing.
• E)environmental scanning and analysis.

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Definitions:

Long-Term Bonds

Bonds with a maturity period typically longer than ten years, offering the potential for higher yields but also greater risk.

GDP

stands for Gross Domestic Product, a measure of the economic performance of a country, representing the total value of all goods and services produced over a specific time period.

Personal Disposable Income

The amount of money that a person has available for spending and saving after income taxes have been accounted for.

Government Spending

The total amount of money that the government expends on various projects, services, and activities to operate and provide for its citizens.