Scott, a Buyer for a Medium-Sized Company, Is Assessing the Value

question 12

Multiple Choice

Scott, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would not be a customer benefit considered in his determination of this product's value?

• A) Speed of delivery
• B) Ease of installation
• C) Availability of technical support
• D) Availability of training assistance
• E) Monetary price

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Definitions:

Reality Checks

Methods or situations that force an individual or group to consider the actual circumstances surrounding them, often dispelling illusions.

Semiprogrammed Decisions

Decisions that are made with a mix of established procedures and the judgment of the decision-maker, often used when faced with partially known circumstances.

Contingent Decisions

Contingent decisions are decisions made based on certain conditions or situations arising, meaning they are dependent on particular events or circumstances.

Nonprogrammed Decisions

Decisions that are unique, require custom solutions, and are typically made in response to situations that are novel, unstructured, and not anticipated.