The Boston Consulting Group's Matrix Is Based on the

question 109

Multiple Choice

The Boston Consulting Group's matrix is based on the

• A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
• B) assumption that a firm's actions have a profitable impact on marketing strategy.
• C) business position and market attractiveness of the firm.
• D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
• E) idea that a product's market growth rate and market attractiveness determine the marketing strategy.

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Definitions:

Reflective Judgment

The process of thinking critically about complex issues, considering multiple perspectives, and making decisions based on reasoned analysis.

Teen Years

The period in human development that occurs between childhood and adulthood, typically between ages 13 and 19.

Twenties

A term often used to describe the decade between 20 and 29 years of age, or the 1920s era known for its unique cultural and social dynamism.

Justification of Effort

The tendency to attribute a greater value to an outcome they had to put effort into achieving.