The Boston Consulting Group's Matrix Is Based on the

question 109

Multiple Choice

The Boston Consulting Group's matrix is based on the

• A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
• B) assumption that a firm's actions have a profitable impact on marketing strategy.
• C) business position and market attractiveness of the firm.
• D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
• E) idea that a product's market growth rate and market attractiveness determine the marketing strategy.

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Definitions:

Decimal Equivalent

A numerical representation that expresses fractions in a decimal format.

Percent Equivalent

The numerical value of a fraction expressed as a percentage.

Rounded

The process of adjusting a numerical figure to its nearest specified place value, such as to the nearest whole number.

Significant Figures

The number of digits in a value that contribute to its precision, typically starting with the first non-zero digit.