Alicia,a Product Representative at Frito-Lay in Atlanta Has Received a Call

question 91

Multiple Choice

Alicia,a product representative at Frito-Lay in Atlanta has received a call from a customer asking about a new product.The customer has a friend in Seattle who was just telling him about a new snack Frito-Lay has introduced that is selling rapidly.Alicia's office does not market this product,and at the present knows very little about it.She asks the customer if she can get back with him with more information.Alicia then calls product management in Texas.Based on this information,this firm is most likely organized according to which of the following?

• A)Function
• B)Product
• C)Region
• D)Customer
• E)Market

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Definitions:

Motivate

To provide someone with a reason or incentive to do something; to inspire or encourage action.

Personalize

The process of tailoring content or experiences to meet the specific needs or preferences of an individual or group.

Audience

The intended group of people that a communication, performance, or work of art is aimed at.

Guided Discussion

A presentation in which the speaker presents the questions or issues that both speaker and audience have agreed on in advance. Instead of functioning as an expert with all the answers, the speaker serves as a facilitator to help the audience tap its own knowledge.