Alex Has Been Analyzing Information from His Company's Database About

question 63

Multiple Choice

Alex has been analyzing information from his company's database about customer purchasing habits,since he is responsible for the managing the growth of the industrial supply division of his company.Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company.What type of concept is Alex using?

• A)Customer relationship management
• B)Electronic data interchange
• C)Business-to-consumer marketing
• D)Strategic partnerships
• E)The marketing concept

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Definitions:

Trucks

Big vehicles built for the purpose of moving merchandise over highways.

Foreign Producers

Companies or individuals that manufacture goods or provide services in one country for consumption in another.

Leather Shoes

are footwear made from the hide of animals, known for their durability, flexibility, and aesthetic appeal.

Dumping

The act of exporting a product at a price lower than the price it is sold at within the exporting country.