Marketing Managers Can Take Each of the Following Corrective Actions

question 7

Multiple Choice

Marketing managers can take each of the following corrective actions for reducing a discrepancy between established performance standards and actual performance except

• A) improving actual performance.
• B) reducing the performance standard.
• C) totally changing the performance standard.
• D) changing the marketing strategy.
• E) coordinating a new step in performance analysis.

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Definitions:

Cost Variances

The difference between expected costs and actual costs, detailed in financial management and accounting to help identify areas of unexpected expense or efficiency.