Scenario 2.1 Use the Following to Answer the Questions

question 40

Multiple Choice

Scenario 2.1
Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company.Employees have been known to dress up in costume on an airplane,engage in "games" with the passengers,and generally provide a fun atmosphere for traveling.While other airlines have low rates of customer satisfaction,Southwest tends to maintain a high rating with its customers.Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum,adding to the negative experience of airline travel.Southwest keeps its costs low through several methods,one being that they do not serve meals on flights,or provide pre-boarding passes.The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country.Southwest is known for its low fares,its dependability,and its on-time flights.
-Refer to Scenario 2.1.Southwest's low fares,dependability,and its on-time flights represent its

• A)competitive advantage
• B)marketing opportunity
• C)marketing plan
• D)marketing objectives
• E)total quality management

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Definitions:

Hashtags

Symbols used on social media platforms to mark keywords or topics, facilitating search and categorization.

Informal

A style or approach that is relaxed, casual, and not conforming to strict rules, often used in communication or dress.

Emails

Electronic messages sent over a network, used for personal, academic, or business communication.

Business

Commercial, professional, or industrial activities engaged in by an individual or organization for the purpose of earning a profit.