Scenario 2.2 Use the Following to Answer the Questions

question 2

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport,such as hang-gliding,bungee jumping,skydiving,and motocross.Adrian Moss,EXperience Limited's owner,has just finished developing the strategic plan,including marketing objective of growing his customer base by 15% during the coming year.He believes that the best way of reaching that objective is to promote to the college-aged student.In the past,the majority of his sales have been to males under the age of 29,participating in hang-gliding and bungee jumping at various tourist locations.He wants to expand his skydiving and motocross tours,but isn't sure whether or not the expansion will be profitable.He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2.According to the BCG matrix,the hang-gliding and bungee jumping tours have been a ____ for EXperience Limited,while the skydiving and motorcross tours represent a ____.

• A)star;dog
• B)cash cow;question mark
• C)cash cow;star
• D)star;cash cow
• E)star;question mark

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Definitions:

Salutary Suggestions

Beneficial recommendations or advice aimed at promoting health or wellbeing.

Stamina

The ability to sustain prolonged physical or mental effort; endurance.

Efficacy Research

Studies conducted to assess the effectiveness of interventions, treatments, or therapies under controlled conditions.

Helping Profession

Occupations, such as counseling, social work, or psychology, aimed at assisting individuals, families, or communities to improve well-being.