Scenario 2.2 Use the Following to Answer the Questions

question 127

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport,such as hang-gliding,bungee jumping,skydiving,and motocross.Adrian Moss,EXperience Limited's owner,has just finished developing the strategic plan,including marketing objective of growing his customer base by 15% during the coming year.He believes that the best way of reaching that objective is to promote to the college-aged student.In the past,the majority of his sales have been to males under the age of 29,participating in hang-gliding and bungee jumping at various tourist locations.He wants to expand his skydiving and motocross tours,but isn't sure whether or not the expansion will be profitable.He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2.The college-aged student represents EXperience Limited's ____,and the tours its operates represent the ____ element of the marketing mix.

• A)target market;distribution
• B)customer relationships;distribution
• C)cash cow;product
• D)cash cow;distribution
• E)target market;product

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Definitions:

Laryngectomy

Surgical removal of the larynx or voice box.

Larynx

The voice box located in the throat, responsible for producing sound.

Surgical Removal

The process of excising or taking out a body part or tissue through surgery.

Metrorrhagia

Abnormal bleeding from the uterus not associated with menstruation.