Business Decisions Made in Creating a Marketing Mix

question 105

Multiple Choice

Business decisions made in creating a marketing mix

• A)are made before a target market is identified.
• B)are unchangeable once they are agreed upon by management.
• C)are only as good as the organization's understanding of the needs of the target market.
• D)usually take place when a strategic window is open.
• E)must always be consistent with the firm's opportunities.

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Definitions:

Existential Instantiation

A principle in logic and philosophy that allows from the acknowledgment of the existence of at least one instance of a particular predicate.

Universal Instantiation

A logical rule that states if a property or relation holds for all members of a class or domain, then it holds for any specific member of that class or domain.

Universal Instantiation (UI)

A principle in logic stating that what is true of everything in a particular class must also be true of any specific member of that class.

Simplification (Simp)

The process of making something less complicated or easier to understand.