Which of the Following Is the Best Definition of Cause-Related

question 111

Multiple Choice

Which of the following is the best definition of cause-related marketing?

• A)Linking a firm's products to a particular social cause-either short term or long term
• B)Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
• C)Donating money to a social cause based on sales of a particular product over a defined period of time
• D)Developing,promoting,and distributing products that are environmentally safe
• E)Contributing resources to the community in order to improve the overall quality of life

---

Definitions:

Budgeted Income Statement

A forecasted financial statement estimating a company's revenues, expenses, and net income for a future period based on a set of assumptions.

Forecasted Data

Predictions about future events, trends, or financial performances, often based on analysis of historical data and market research.