Budweiser May Choose to Segment Its Market Based on Heavy

question 30

Multiple Choice

Budweiser may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on

• A) behavioristic variables.
• B) benefits.
• C) lifestyles.
• D) psychographic variables.
• E) demographic variables.

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Definitions:

Automatic Dividend Reinvestment Plans

These plans allow shareholders to automatically reinvest their cash dividends into additional shares or fractional shares of the underlying stock on the dividend payment date.

Preferred Dividend Policy

A company's strategy or practice regarding the payment of dividends to holders of its preferred stock, often detailing the timing and amount of payouts.

Equity Capital

Funds raised by a company in exchange for a share of ownership in the company.

Dividend Payout Ratio

The fraction of net earnings a firm pays to its shareholders as dividends, usually expressed as a percentage.