Beth Is Responsible for the Product Line of Avenger Transformer

question 135

Multiple Choice

Beth is responsible for the product line of Avenger Transformer action figures.In testing her firm's new TV ads,Beth discovers some children think many of the toys can actually fly.Beth knows that there are only a few children in the groups aged 3 to 5 that believe this,so she decides to use children over age 5 as her target market.Since the ads will be shown on programs that have her target market as its viewers,Beth decides to include a statement "figures do not actually fly" on the bottom of the screen.However,she still faces an ethical decision regarding which element(s) of the marketing mix?

• A)Product-related
• B)The right to know
• C)Performance-related
• D)Promotion-related
• E)Strategy-related

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Definitions:

Laxatives

Substances taken to stimulate bowel movements and alleviate constipation.

Diuretics

Medications designed to increase the amount of water and salt expelled from the body as urine, commonly used to treat high blood pressure and fluid retention.

Enemas

Medical procedures involving the injection of liquid or gas into the rectum to expel its contents or administer drugs or food.

Biological Theory

suggests that biological factors such as genetics, brain chemistry, and physical health significantly influence human behavior and mental states.