Marketers Often Begin the Data Collection Phase of a Research

question 167

Multiple Choice

Marketers often begin the data collection phase of a research project by gathering secondary data.This type of information may come from both ____ and ____ sources.

• A)government;business
• B)internal;external
• C)primary;secondary
• D)formal;informal
• E)collected;distributed

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Definitions:

Certain Date

A specific, determined point in time, often mentioned in contracts and agreements.

Percentage Increase

A measure expressed as a percentage that represents the magnitude of an increase in a value or quantity compared to its original value.

Sales Data

Comprehensive information regarding the sales of products or services within a specific period.