Open Communication and Coaching on Ethical Issues Are Essential to Nurturing

question 130

True/False

Open communication and coaching on ethical issues are essential to nurturing ethical conduct in marketing.

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Definitions:

Ethical Behavior

Refers to actions or practices that are morally upright and adhere to widely accepted moral principles or standards.

Outcome-Based Ethics

An ethical philosophy that focuses on the impacts of a decision on society or on key stakeholders.

Standards of Behavior

Established or accepted norms of conduct that individuals are expected to follow within a society or organization.

Moral Minimum

The minimum degree of ethical behavior expected of a business firm, which is usually defined as compliance with the law.