When More Information Is Needed About a Problem and a Tentative

question 2

Multiple Choice

When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct ____ research.

• A) descriptive
• B) experimental
• C) exploratory
• D) analytical statistical
• E) conclusive

---

Definitions:

Observational

A method of collecting data without manipulating the study environment or subjects, simply observing and recording information as it occurs naturally.

Experimental

Pertaining to the method or practice of testing hypotheses under controlled conditions to explore causality or effect.

Paired-Difference T-Test

A statistical technique employed to assess if there's a significant difference between the means of two connected groups by comparing them.

Significant Difference

A statistical assessment that indicates whether two or more groups differ from each other in a meaningful way, typically beyond what could occur by chance.