After an Organization Has Determined Which of the Many Segmentation

question 45

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

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Definitions:

Apples

Commonly refers to the fruit of the apple tree, but in economic terms, it can represent a simple, tangible commodity for analysis.

Bananas

A fruit that is long and curved with a soft, sweet flesh covered by a yellow peel when ripe, commonly consumed worldwide.

Nuts

Typically refers to edible seeds enclosed in a hard shell, often considered both a source of nutrition and a staple in various cuisines.

Berries

Small, pulpy, and often edible fruits, typically juicy, rounded, brightly colored, and sweet or sour in taste.