The Objective of Sampling in Marketing Research Is to

question 139

Multiple Choice

The objective of sampling in marketing research is to

• A) obtain responses from as many people as possible.
• B) control independent variables that might influence research results.
• C) select representative units from a total population.
• D) ensure that measures in the study are reliable.
• E) provide data that can be used to test the hypotheses being investigated.

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Definitions:

Decoding

The process of interpreting and understanding communication signals or messages.

Communication Process

The method by which information is exchanged between a sender and a receiver through a medium or channel.

Misrepresentation

The act of deliberately presenting false or misleading information.

Filtering

The process of selecting which information will be paid attention to and which will be ignored.