When a Firm Designs a Single Marketing Mix and Directs

question 118

Multiple Choice

When a firm designs a single marketing mix and directs it at an entire market for a particular product, the company is using a(n) ____ strategy.

• A) concentrated targeting
• B) differentiated
• C) heterogeneous market
• D) undifferentiated
• E) single mix

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Definitions:

Persuasive

Having the power to convince or influence others towards a certain viewpoint or action through logical reasoning, emotional appeal, or other techniques.

Goodwill

The positive reputation and intangible asset of a business, derived from customer perception, relationships, and loyalty.

Normative

pertaining to norms, standards, or what is considered typical, ideal, or should be the case, often within a moral or ethical context.

Informative

Intended to provide new knowledge or data to the audience, often utilized in educational and professional contexts.