Maggie Is Currently Working on the Three-Year Strategic Plan for a Professional

question 34

Multiple Choice

Maggie is currently working on the three-year strategic plan for a professional hockey team.She needs data to help make decisions about a new pricing strategy,but she needs the data from a wide geographic area.She would like to have the best response but also has a limited budget for the project.Under these circumstances,Maggie should use

• A)telephone surveys.
• B)online surveys.
• C)mail surveys.
• D)shopping mall intercept interviews.
• E)focus-group interviews.

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Definitions:

Skillful Production

Refers to the capacity to create or manufacture things with a high level of expertise and quality.

Use of Language

Involves the manner in which words and syntax are employed to communicate thoughts and information.

Musical Intelligence

One of Howard Gardner's multiple intelligences, characterized by skills in performing, composing, and appreciating musical patterns.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, which suggests that intelligence is not a single entity but consists of various distinct types.