A Marketer's Use of Framing Can Make a Product Characteristic

question 220

True/False

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

---

Definitions:

Creative Problem Solutions

Innovative and effective methods for solving problems, often involving thinking outside the conventional parameters.

Incubation

In problem-solving and creativity research, the process during which an unconscious recombination of thought processes occurs, potentially leading to a solution after a period of rest or distraction from the problem.

Conditional Reasoning

Conditional reasoning is a form of logical thinking that involves establishing a relationship between two propositions where one is a condition of the other.

Visual Memory

The ability to remember information encoded in visual form, which can be used to recall facts, details, or the physical location of objects.