The Manager of MegaMarket Is Interested in Asking Consumers What

question 177

Multiple Choice

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A) Mail survey
• B) Direct observation of consumers in the store
• C) Telephone survey
• D) Focus-group interview
• E) Shopping mall intercept interview

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Definitions:

Reasoned Action

A theory focusing on how individuals' intentions to engage in a behavior are influenced by their attitudes towards the behavior and their perceptions of social norms.

Molar Behavior

A perspective in behavioral science that considers behaviors in large units that have meaningful outcomes or goals, rather than focusing on isolated actions.

Persistently Goal-Directed

Characterized by consistent and prolonged effort towards achieving specific objectives.

Selectivity of Routes

The preference or exclusivity in the choice of paths or methods to achieve a certain goal or outcome.