Carlos Was Given the Task of Conducting a Research Project

question 46

Multiple Choice

Carlos was given the task of conducting a research project for his firm and proceeds with the following steps: he asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Carlos omitted?

• A)Collecting data
• B)Defining and locating problems
• C)Interpreting research
• D)Designing the research project
• E)Reporting research findings

---

Definitions:

Certain Facial Expression

Specific configurations of facial muscles that convey particular emotions or reactions.

Facial Cues

Visual signals conveyed through facial expressions that communicate emotions, intentions, or social information.

Paul Ekman

An American psychologist known for his work on the facial expressions of emotions and their correlation with human feelings.

Sympathy

Feelings of pity and sorrow for someone else's misfortune.