The Process of Dividing a Total Market into Market Groups

question 104

Multiple Choice

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

• A) segmentation.
• B) diversification.
• C) target marketing.
• D) concentration.
• E) customization.

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Definitions:

Colored Americans

An outdated term once used to refer to African Americans or people of African descent.

Racial And Sexual Discrimination

Unfair treatment or prejudice against individuals based on their race, gender, or sexual orientation.

Sojourner Truth

An African American abolitionist and women's rights activist renowned for her oratory skills and her famous "Ain't I a Woman?" speech.

Ohio Institution

Likely refers to a specific organization or facility in Ohio, but without specific context, it's too broad to define accurately. NO.