Cosmopolitan Magazine,Car and Driver Magazine,Secret Deodorant,and Axe Body Wash Are

question 178

Multiple Choice

Cosmopolitan magazine,Car and Driver magazine,Secret deodorant,and Axe body wash are all products whose marketers have used segmentation based on

• A)behavior.
• B)psychographics.
• C)product use.
• D)gender.
• E)income.

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Definitions:

Inverted-U Theory

suggests that there is an optimal level of some variable, beyond which its effect starts to decline or become negative.

R&D Expenditures

are the costs associated with the research and development activities of a company or country, seeking to innovate, improve products, and explore new markets.

Industry Concentration

A measure of the degree to which a small number of firms dominate total industry output, sales, or employment.

Process Innovation

Introduction of a new or significantly improved production or delivery method, enhancing efficiency or quality.