When Using Personality Characteristics as a Market Segmentation Variable, Marketers

question 180

Multiple Choice

When using personality characteristics as a market segmentation variable, marketers generally

• A) conduct personality assessments of their potential target market to determine which personality characteristics they possess.
• B) use research developed by clinical psychologists to determine which personality characteristics consumers using their products are most likely to have.
• C) use generic characteristics that all members of the population have.
• D) use a positively viewed characteristic they assume much of their target market has or would like to have.
• E) conduct a series of focus groups to determine both the positive and negative characteristics members of their target market are perceived to have.

---

Definitions:

Homologous

Refers to chromosomes with the same gene sequence, potentially differing in alleles, or structures/organs that have a similar position or function but not necessarily the same origin.

Loci

Specific positions or locations on a chromosome where a gene or genetic marker is found.

Tay-Sachs Disease

Autosomal recessive genetic disorder that results in a deficiency in the enzyme hexosaminidase A; causes an accumulation of glycolipids in the lysosomes, resulting in a progressive loss of psychomotor functions.

Recessive Genetic Disease

A disease caused by receiving two copies of a recessive gene, one from each parent, leading to various genetic conditions.