Alli Segments Its Diet Pills Based on Those Who Have

question 186

Multiple Choice

Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of

• A) demographics.
• B) lifestyles.
• C) psychographics.
• D) behavior.
• E) personality characteristics.

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Definitions:

Expense Accounts

Financial accounts designated for tracking expenditures associated with business activities, allowing for reimbursement or tax deductions.

Lead Routing

The process of distributing incoming leads among sales team members based on predefined criteria to improve efficiency and success rates.

Buying Stage

The phase in the consumer purchase process that involves the evaluation of alternatives and the final decision to purchase a product or service.

Demographic Factors

Statistical data about a population, including age, gender, income, education, and occupation, utilized in market research to identify target markets.