The Buildup Approach Measure of Sales Potential

question 33

Multiple Choice

The buildup approach measure of sales potential

• A) starts with broad estimates of general economic activity.
• B) ends with an estimate of a single firm's sales of a specific product.
• C) starts with forecasts about demand for a specific product within a relatively small area.
• D) does not use sales estimates.
• E) is seldom employed by industrial firms.

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Definitions:

360-degree Feedback

A performance appraisal process where an employee receives feedback from all directions - supervisors, peers, and subordinates.

Performance Appraisals

The systematic evaluation of an employee's job performance and overall contribution to an organization, typically involving the assessment of various criteria.

Passive Employees

Workers who tend to follow directions without active engagement, rarely initiating action or expressing opinions in the workplace.

Emotional Development

The process through which individuals gain awareness of their emotions, understand how to express them, and learn how to manage both positive and negative feelings effectively.