Meghan Would Like to Open a House Cleaning Business and Is

question 194

Multiple Choice

Meghan would like to open a house cleaning business and is considering several market segments. She has identified four segments for consideration; young, urban singles, young married professionals, senior citizens, and college students. She has just completed an analysis of these four segments by assessing such factors as sales estimates, competition, and estimated costs. Meghan is now ready for the next step in the target market selection process, which is to

• A)identify the appropriate targeting strategy.
• B)determine which segmentation variables to use.
• C)develop market segment profiles.
• D)evaluate relevant market segments.
• E)select specific target markets.

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Definitions:

Compensation

The total amount of the monetary and non-monetary pay provided to an employee by an employer in return for work performed.

Repatriation Support

Assistance provided to employees and their families to help them adjust and reintegrate into their home country after an international assignment.

Communication

The exchange of information, ideas, messages, and emotions between individuals or groups, crucial for effective functioning in personal and professional settings.

Changes

The act or process of making something different, altering or modifying conditions, processes, or states.