Relying on Executive Judgment for Forecasting May Be Adequate When

question 173

Multiple Choice

Relying on executive judgment for forecasting may be adequate when

• A) levels of marketing efforts put forth by competitors vary considerably.
• B) recent events give the executive specific impressions of product demand.
• C) product demand is erratic.
• D) the executive conducts surveys.
• E) the executive has considerable experience and product demand is relatively stable.

---

Definitions:

Objectives

Specific, measurable goals that a person or organization aims to achieve within a certain timeframe.

Technical Skills

Specific abilities and expertise required to perform particular tasks or jobs, often related to information technology, engineering, or other specialized fields.

Techniques

Methods or procedures used to accomplish a specific task or solve problems in various fields.

Knowledge

Information, understanding, and skills acquired through experience or education; the theoretical or practical understanding of a subject.