The Three Major Categories of Influences on the Consumer Buying

question 87

Multiple Choice

The three major categories of influences on the consumer buying decision process are

• A) situational influences, demographic influences, and psychological influences.
• B) social influences, situational influences, and marketer-dominated influences.
• C) demographic influences, situational influences, and marketer-dominated influences.
• D) situational influences, social influences, and psychological influences.
• E) marketer-dominated influences, psychological influences, and person-specific influences.

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Definitions:

Interest Rate

The cost of borrowing money or the compensation for lending money, usually expressed as a percentage of the principal amount per period.

Rational Investor

A person who utilizes logical analysis for making investment choices, with the goal of maximizing gains and reducing risks.

Interest Rate

The cost of borrowing money or the rate paid on deposits, serving as the price of credit or savings in the financial market.

Interest Rate

The proportion of a total amount of money that is levied for borrowing it, usually stated on a yearly basis.