Product Availability Plays a Major Role in the Purchase Stage

question 39

True/False

Product availability plays a major role in the purchase stage. If the highest-ranked product is unavailable, the consumer will most likely purchase the brand ranked second.

Recognize the dialectical tensions in relationships.

Understand the concepts of self-disclosure, including its characteristics and significance in relationships.

Analyze relationships through the lens of social exchange theory, including its costs and rewards.

Explore the impact of power dynamics in relationships.

---

Definitions:

Deconditioning

Reversing conditioning to eliminate the conditioned response.

Conditioned Response

The response produced by the conditioned stimulus after classical conditioning (e.g., salivation following the sound of the bell).

White Rat

Often used in psychological experiments, it refers to a laboratory rat that has been bred to be white in color.

Rosalie Rayner

An American psychologist who, along with John B. Watson, conducted the famous Little Albert experiment, demonstrating that emotional reactions could be conditioned in humans.