Scenario 8.2 Use the Following to Answer the Questions

question 127

Multiple Choice

Scenario 8.2
Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's.It also sells its products to independent repair centers,dealers,and other wholesalers in the northeast and southern states.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky,Tennessee,and Alabama.Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states,while dealers who sell to small business landscaping companies tend to be located in the northeastern states.Company executives are considering expansion of its distribution to markets in the Midwest.
-Refer to Scenario 8.2.When Precision Brake's sales team calls on tractor manufacturing companies,the meetings typically include the engineers who design the tractors.In this situation,the engineers would most likely be considered to be ____,part of the buying center.

• A)gatekeepers
• B)influencers
• C)users
• D)buyers
• E)controllers

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Definitions:

Releasing Information

The act of making certain data or facts available to the public or specific groups.

Auctioneer

A person or company that conducts auctions by accepting bids and declaring goods sold.

Mineral Rights

Legal entitlements associated with the ownership of minerals found beneath the surface of a piece of land.

Common Value Auction

A type of auction where the item for sale has a universal value that is the same for all bidders, but the bidders may have different information about this value.