The Sara Lee Company Is Attempting to Forecast Sales for a New

question 205

Multiple Choice

The Sara Lee Company is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Sara Lee places the product in Atlanta supermarkets for a period of four months. In this instance, Sara Lee is using which forecasting method?

• A) Time series analysis
• B) Market test
• C) Executive judgment
• D) Regression analysis
• E) Survey

---

Definitions:

Formal Proposals

Official and detailed documents submitted to offer solutions or services to a problem or need, often in a business or academic context.

Chronological Organization

A method of organizing information or events in the order of their occurrence in time, from the earliest to the latest.

Report's Mechanics

The fundamental structure and format elements that govern the preparation of a report, including its layout, citation style, and organization.

Grammar and Usage

The system and structure of a language, including its rules and conventions for speaking and writing effectively and correctly.