Describe How Economic and Technological Forces Affect Marketing Strategies

question 53

Essay

Describe how economic and technological forces affect marketing strategies.

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Definitions:

Policies

Official guidelines or rules that govern the operations, decisions, and actions within an organization or administration.

Organizational Culture

The shared values, beliefs, and practices that shape the social and psychological environment of a business or organization.

Brand Equity

The value and strength of a brand, deriving from consumer awareness, perceptions, loyalty, and associations.

Employee Engagement

The emotional commitment and involvement of employees to their organization, enhancing their willingness to contribute to success.