When Products Are Introduced into One Nation from Another, Acceptance

question 171

Multiple Choice

When products are introduced into one nation from another, acceptance is far more likely

• A) if prices are set very low.
• B) when bribes are paid to local officials to aid distribution.
• C) if there are similarities between the two cultures.
• D) if packaging is adjusted to match local preferences.
• E) when retailers are given incentives to push the products.

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Definitions:

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Leadership Research

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