The Third Stage in the Business Buying Decision Process Is

question 25

Multiple Choice

The third stage in the business buying decision process is to

• A) evaluate product specifications to solve the problem.
• B) evaluate products relative to specifications.
• C) select and order the most appropriate product.
• D) evaluate product and supplier performance.
• E) search for products and suppliers.

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Definitions:

Negative Reinforcement

The removal of an aversive stimulus following a behavior, increasing the likelihood of that behavior being repeated.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Negative Reinforcement

A process in behavior modification that involves the removal of an unpleasant stimulus to increase the probability of a behavior being repeated.

Instinctive Drift

The tendency of an animal, even after learning, to revert to instinctual behaviors, interfering with conditioned responses.