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Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.The Disney website has a special link for educators that allows them to download educational videos pertaining to various subjects and grade levels.Educators are asked to register online with further information about their needs.This is an example of
B. F. Skinner
An American psychologist known for his work in behaviorism and the development of the theory of operant conditioning, which emphasizes the role of reinforcement and punishment in shaping behavior.
Law of Effect
A principle in psychology proposed by Edward Thorndike, suggesting that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to reoccur.
Skinner
B.F. Skinner, an influential American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.
Pavlov
A Russian physiologist known for his work in classical conditioning, demonstrating how stimuli can trigger conditioned responses.
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