Scenario 10.1 Use the Following to Answer the Questions

question 76

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.The Disney website offers users the ability to create a character or a comic.You have the option of allowing other people to view and comment on your new creation.Which characteristic of e-marketing is being utilized here?

• A)addressability.
• B)interactivity.
• C)accessibility
• D)connectivity.
• E)control.

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Definitions:

Real Estate

Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water.

Judgment Debtor

An individual or entity ordered by a court to pay a sum of money to another as a result of a legal judgment.

Creditor

An individual or institution to whom money is owed by a debtor.

Guarantor

A person or entity that agrees to be responsible for another's debt or performance under a contract if the original party fails to meet their obligations.