To Make Intangible Products More Tangible or Real to the Consumer

question 185

Multiple Choice

To make intangible products more tangible or real to the consumer, marketers often

• A)use low prices on intangible goods.
• B)use symbols or cues to help symbolize product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.
• E)offer more support services with such products.

Gain insight into therapies aimed at specific behaviors such as phobias, compulsions, and undesirable habits.

Understand the role of modeling in behavior change.

Understand the basic principles and goals of cognitive-behavioral therapy.

Identify cognitive-behavioral techniques and their applications to treat specific disorders.

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Definitions:

Variable Cost

A cost that varies, in total, in direct proportion to changes in the level of activity. A variable cost is constant per unit.

Discount

A reduction from the usual cost of something, often applied to encourage sales or provided for early payment.

Net Operating Income

A company's total earnings from its operations, excluding taxes and other non-operational expenses, indicating the profitability of core business activities.

Traceable Fixed Expenses

Fixed costs that can be directly associated with a specific product, department, or segment of a business.