Convenience Products Are

question 133

Multiple Choice

Convenience products are

• A) relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
• B) frequently purchased items for which buyers are willing to exert considerable effort.
• C) frequently purchased items that are found in certain retail outlets.
• D) items that are expensive but are easy to purchase.
• E) items that require some purchase planning and for which the buyer often will not accept substitutes.

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Definitions:

Morally Respectable

Adhering to ethical principles and worthy of respect or admiration based on a sense of right and wrong.

Exemplification

A communication strategy where individuals present themselves as a model of desirable behaviors or attitudes.

Ingratiation

A psychological technique where an individual tries to make themselves more likable to another, often by flattery or other means of winning favor.

Self-Distinctiveness

The tendency of individuals to perceive themselves as uniquely different from others in various aspects.