Scenario 11.1 Use the Following to Answer the Questions

question 55

Multiple Choice

Scenario 11.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 11.1.Shaving razors fall into which of the following classification of consumer products?

• A)Convenience products
• B)Shopping products
• C)Substitute products
• D)Specialty products
• E)Accessory equipment

---

Definitions:

Ivan Pavlov

A Russian physiologist known for his work in classical conditioning, demonstrating how stimuli can trigger conditioned responses in dogs.

Observational Learning

A learning process through watching the behaviors of others and the outcomes of those behaviors.

Direct Experience

Personal involvement or encounter with an event or environment, serving as a powerful method for learning.

Variable-interval Schedule

A reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable amount of time has passed.