A New Variety of Doritos Is Initially Introduced in Ft

question 51

Multiple Choice

A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.

• A)multi-stage introduction
• B)roll-out approach
• C)test-market expansion
• D)mass commercialization
• E)trickle-down approach

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Definitions:

Goal Of Description

The primary purpose or intent behind describing a process, condition, concept, or object, often aimed at providing clarity, understanding, or instruction.

Scientific Method

A systematic, organized series of steps that helps in understanding phenomena, acquiring new knowledge, or correcting and integrating previous knowledge.

Third Force

A psychological perspective that focuses on humanistic, existential, and gestalt views of personality, emphasizing personal growth and self-actualization.

Humanism

A philosophical and ethical stance that emphasizes the value and agency of human beings, individually and collectively, often prioritizing human welfare and freedoms.