The Original Marketing Strategy Should Not Be Altered in Any

question 124

True/False

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

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Definitions:

Aversion Therapy

A form of psychological treatment in which an undesirable behavior is paired with an unpleasant stimulus to reduce the frequency of the behavior.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Unpleasant Stimuli

Refers to any external factors or conditions that are disagreeable or discomforting to an individual.

Desensitization

A process in which an individual is gradually exposed to a feared object or context, diminishing their emotional response to it.