Many Brand Names Have Become So Common That They Are

question 262

Multiple Choice

Many brand names have become so common that they are now generic terms for a particular product category. Which of the following is the best example of this?

• A) Mrs. Butterworths
• B) Charmin
• C) Bic
• D) Crispix
• E) Kleenex

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Definitions:

Individualists

Persons who prioritize personal goals and independence over collective goals and interdependence.

Social Norms

Implicit or explicit rules a group holds that influence how its members behave in a typical situation.

External Causes

Factors or circumstances outside the control or influence of an individual that contribute to a particular outcome or situation.

Internal Causes

Causes that originate within an individual, such as personal beliefs, emotions, or motives.