When an Organization Introduces a New Product, People Do Not

question 169

True/False

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

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Definitions:

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired behavior.

Negative Reinforcement

A process in behavior conditioning where a response or behavior is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Punishment

A consequence applied with the intention of reducing or eliminating an undesirable behavior by introducing a negative stimulus.

Operant Conditioning

A system of education where the level of a response is modified through reinforcement or deterrents.