One Disadvantage of Test Marketing a New Product Is That

question 111

Multiple Choice

One disadvantage of test marketing a new product is that

• A) the product is distributed on a regional basis.
• B) competitors may copy the product.
• C) the results give little indication of the product's future success.
• D) price, advertising, and packaging cannot be varied from market to market.
• E) it might fail before it can be commercialized.

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Definitions:

Iceberg

A large mass of ice floating in the sea that has broken off from a glacier or ice shelf.

Personality

The mix of traits or attributes that create a person's unique personality.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and the external world.