____ Is the Development of a Product That Is Closely

question 82

Multiple Choice

____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

• A) Quality modification
• B) Line extension
• C) Aesthetic modification
• D) Feature modification
• E) Product mix modification

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Definitions:

Metaphor

The use of a word or expression in a way that does not match its literal meaning, by attributing it to an object or action unrelated to its actual significance.

Opera

A dramatic art form that combines text (libretto) and musical score, typically in a theatrical setting, involving singers and musicians.

Magical

Relating to, invoking, or possessing supernatural powers or qualities.

Proposition

A pronouncement that reveals a judgment or perspective.