Ideally, Test Marketing Should Follow Which Stage in the New-Product

question 59

Multiple Choice

Ideally, test marketing should follow which stage in the new-product development process?

• A) Commercialization
• B) Business analysis
• C) Screening
• D) Limited production
• E) Product development

---

Definitions:

Electric Shock

The passage of electrical current through a part of the body, causing a sudden and often painful reaction, which can be used in various medical treatments or occur accidentally.

Sudden Shock

An unexpected and rapid physiological response to a surprising and often traumatic event.

Stone Age

A prehistoric period when stone was widely used to make implements with an edge, a point, or a percussion surface.

Ancient Greeks

Refers to the people and culture of Greece during the classical period, renowned for their advancements in philosophy, mathematics, astronomy, and democracy.