List and Explain the Six Distinguishing Characteristics of Service Products

question 19

Essay

List and explain the six distinguishing characteristics of service products. Then discuss some of the marketing issues and problems associated with each characteristic.

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Definitions:

Elasticity of Demand

A measure of how the quantity demanded of a good or service changes in response to a change in its price.

Senior-Citizen Discounts

Reduced prices offered to elderly customers, typically those who have reached a specified age, as a benefit or marketing tool.

Cash Rebates

A refund or discount on the purchase price of a product or service, often used as a promotional tactic by retailers and manufacturers.

Software Upgrade

The process of replacing an existing software with a newer or better version to improve functionality or fix issues.